When they decide to sell, many homeowners might ask themselves if it’s a better idea to list their property For Sale By Owner (FSBO) instead of working with a broker. It’s a tempting option—by removing the broker and their commission from the equation, it would seem like you stand to earn more money from the sale. The truth, however, is that you’re more likely to find a better deal when you retain the services of a qualified professional, particularly if you’re going to be selling within the dynamic Chicago real estate market. You’ll also gain other advantages at each stage of the process.
Legal Logistics
Selling your home on your own can be a full-time occupation—are you prepared to invest the time to show potential buyers your house, managing both your schedule and theirs? Are you ready to handle all of the legal particulars and paperwork that come with any real estate transaction? A broker is trained and certified to deal with the many logistical details, freeing you from the stress that these details can cause.
Competitive Marketing
Sellers who opt for the FSBO approach are at an immediate disadvantage in the Chicago housing market—simply put, they won’t have the network or resources to help get their listing in front of the widest range of potential buyers as a broker will. Attracting more interested buyers is crucial to attracting the offer you deserve on your home.
Negotiating Strength
Even if you decide not to hire a broker, most buyers will—and when you’re negotiating the offer, you’ll want an advocate who looks out for your interests and knows how to push back against the tactics that your buyer’s agent is sure to employ.Chicago can be a challenging seller’s market for those who choose to go it alone. Dream Town Realty focuses on using state-of-the-art online technology and professionally produced marketing materials to create a robust internet presence for your listing—and each of our brokers knows how to use our industry-leading systems and resources to help close the deal you want.
