Sterling Bay proposes 39-story Fulton Market apartment tower

Sterling Bay proposes 39-story Fulton Market apartment tower

  • By Danny Ecker, Credit: CoStar Group
  • 11/27/24

Sterling Bay has scrapped plans for an office building across the street from Google's Fulton Market District home in favor of a 39-story apartment tower, adding to the drove of residential projects proposed in the trendy neighborhood.

The Chicago developer is seeking city approval for a 573-unit apartment building at 350 N. Morgan St., according to a zoning application set to be introduced next week to the City Council. It's a pivot from the 18-story office building city officials green-lighted in 2019 for the site, which Sterling Bay previously pitched with the address of 1000 W. Carroll Ave.

It's one of the largest proposed apartment buildings in the former meatpacking corridor, where developers over the past few years have built and rolled out plans for thousands of new rental units.

The once-gritty pocket of the West Loop has transformed over the past decade into a hotbed of offices, trendy restaurants and hotels. And with more than 2,000 apartments now under construction or recently completed, according to data from Integra Realty Resources, Fulton Market is now evolving into a mixed-use district with a burgeoning population and some of the highest apartment rents in the city.

That landscape — combined with the remote work movement's assault on demand for workspace — made Sterling Bay's switch from offices to apartments a logical one. It's unclear, however, whether the developer would actually move forward with the project or just tee it up for someone else.

Sterling Bay earlier this year got the City Council to sign off on plans for a 390-unit apartment building at 370 N. Carpenter St. and a 559-unit apartment project at 345 N. Aberdeen St., two properties just steps from the vacant 350 N. Morgan site. But instead of forging ahead with either, the developer has hired brokers to seek buyers for both.

A spokeswoman for the developer did not immediately provide a comment on whether it would take the same approach at 350 N. Morgan. Sterling Bay has been looking to unload a series of properties in Fulton Market and near its stalled Lincoln Yards megaproject on the city's North Side as it navigates lingering fallout from the COVID-19 pandemic on its office portfolio and elevated interest rates hampering its ability to pay off maturing debt.

Credit: Sterling Bay
A rendering of an 18-story office building Sterling Bay proposed at 350 N. Morgan St. in 2019.

Best known for its office projects in Fulton Market like Google's Chicago office at 1000 W. Fulton St. and 333 N. Green St., Sterling Bay has dabbled in the corridor's residential boom. The developer landed financing in early 2022 for a 282-unit apartment building at 160 N. Morgan St. just as interest rates were starting to spike, and completed that 30-story project last year.

The 350 N. Morgan tower would rise 434 feet and include a five-story podium at its base, according to the zoning application. The building would comply with the city's affordable housing requirement ordinance by offering 115 units, or 20% of the total project, at rates that are affordable to households making an average of 60% of the area median income, the application said.

A Sterling Bay-led venture bought the 350 N. Morgan St. property just before the onset of the pandemic from Pioneer Wholesale Meat, one of the last remaining meat companies in Fulton Market that relocated to new facilities elsewhere in the city amid the neighborhood's changing character.

Sterling Bay had a deal around the same time to sell the site to Google and develop a new 18-story building there for the company, part of a massive office expansion by the tech giant on the Near West Side, according to a lawsuit filed in 2020 against the developer involving other Fulton Market properties.

But Sterling Bay's agreement with Google fell apart as the public health crisis upended the office sector, pushing Google and almost every company to evaluate their future office needs, the complaint said.

Sterling Bay razed the former Pioneer building on the property in 2022, and the site bounded by Morgan and Carpenter streets, Carroll Avenue and the Metra tracks running through the neighborhood has sat vacant since.

Google, meanwhile, has set its sights on a much larger office presence in the Loop, where it is transforming the James R. Thompson Center into its future Chicago home.

Danny Ecker
By Danny Ecker

Danny Ecker is a reporter covering commercial real estate for Crain's Chicago Business, with a focus on offices, hotels and megaprojects shaping the local property sector. He joined Crain’s in 2010 and previously covered the business of sports, as well as the city's convention and tourism sector.

Chicago Business

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